You're a B2B sales rep or account manager with a solid track record of performance
You've been given leadership responsibility — formally or informally — and want to do it properly
You want to earn on the performance of a team, not just your own production
You've noticed that being good at selling doesn't automatically make you good at developing others
You want a structured, evidence-based framework for coaching — not just instinct and experience
You haven't yet proven consistent performance as a sales rep — leadership starts with credibility
You want a management title without the management responsibility
You're not willing to have difficult conversations with underperforming team members
You expect your team to perform the way you do without being developed properly
The programme moves in three phases — taking you from your first day in the role to running a team that performs without you in the room.
Make the shift from doing the selling to leading the people who do — with clarity on what the job actually demands.
Put the coaching, training and feedback rhythms in place that turn individual reps into a developing team.
Handle performance, retention and the hard conversations so the team produces consistently — by design, not luck.
Every phase is backed by weekly live coaching and direct feedback from Ayden on the real situations you're managing.
Not instinct-based leadership — a structured, repeatable system for developing any rep at any stage of their growth.
Your team's sales playbook — built during the programme, not after it. A living document your reps actually use.
The ability to diagnose underperformance specifically, address it directly, and either develop or exit people cleanly.
The rhythm — 1:1s, call reviews, group training, team meetings — that keeps a team performing consistently without depending on you for every decision.
Demonstrated coaching capability opens doors within the Shevlin network — including team lead roles within the Growth Partnership Model.
12 weeks of direct coaching on leadership and team management.
Video lessons and written guides. Apply with your real team as you go.
A group of other sales leaders — sharing what works, what doesn't.
Playbook templates, coaching logs, call review scorecards, onboarding frameworks.
Submit recordings of your coaching sessions for expert feedback.
Performance-based consideration for team lead roles in the Shevlin network.
No — but you need to have someone to coach. The programme is designed to be applied in real time, which means you need access to at least one or two people you're developing. That could be a formal team, an informal mentoring relationship, or a peer arrangement.
Because the skills that make you a great rep actively work against you as a manager — if you don't understand why. The doing instinct, the high standards, the self-reliance. This programme makes those patterns explicit so you can redirect them rather than let them limit your team.
Most internal training teaches you what to do. This programme teaches you why things work — so you can adapt to any rep, any situation, and any team dynamic. The frameworks are principle-based, not script-based. The difference shows up when things don't go as planned.
Yes. The programme is structured around your working week. The live call is weekly, the modules are self-paced, and the tasks are designed to be applied with your real team — so the programme and the job reinforce each other rather than compete.
Completing The Sales Coach with demonstrated coaching impact puts you in consideration for team lead positions within the Shevlin Growth Partnership network. It's performance-based — assessed through your coaching quality, your team's improvement, and your management of the programme tasks. Earned, not given.
The investment is discussed on the application call. It is a single payment that covers the full programme — all modules, all calls, the peer group, and everything described on this page. There are no payment plans by default and no hidden extras.
Applications are open to B2B sales performers with a demonstrable track record. Reviewed individually.
Applications reviewed individually · Strategy call before you start · Places limited